News and Events

Current news and events in the world of Two Crowns Marketing Communications.

Article

Closing the loop: comedians vs marketers

Do you know how to close the loop as a #Marketer? What we can learn from a good #Netflix Comedy Special.

Read the full article on Louise's LinkedIn.

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26.09.19
Case Studies

The value of re-positioning in a commercialised marketplace

Two Crowns Marketing were engaged by MOIRA, to provide strategic marketing services at a time when the organisation was at a transition phase – moving from traditional government funding towards the introduction of the National Disability Insurance Scheme (NDIS), which was to commercialise the services of the disability sector.

Read our full case study here!

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16.09.19
News

Podcast coming soon...

And that's a wrap! Our very first Two Crowns Marketing podcast hosted at our office today with thanks to our special guest property expert, Sonya Miller from Armitage Jones and our facilitator Suzanne Jones...

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13.09.19
Insights

Colonel Sanders: The KFC Story

If you've ever been overwhelmed by rejection, discouraged by setbacks, or just have a life goal that’s unfulfilled - remember the story of Colonel Harland Sanders, who at the tender age of 65 years had yet to realize his full potential as the founder of global brand, KFC. 

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22.08.19
News

Highmark Homes Digital Campaign now live!

Our client Highmark Homes have just launched a digital campaign with COLORBOND Steel - keep on reading to find out more about this exciting new promotion!

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19.07.19
News

Australian Marketing Institute Judges Announced

Director Anne Baker is a judge in this year's Australian Marketing Institute Awards - click to find out more!

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25.06.19
Article

Great communications are hard fought for

Yesterday I had a thought-provoking conversation with a marketer based in California, that we’re currently collaborating with on a project. Despite being based on different continents, I was surprised by the similar experiences we had encountered in our roles as communications professionals.

Read the full article on Louise's LinkedIn.

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08.08.19
Article

How to build your internal influence as a marketer

I think I can safely say that across many professional industries, marketing teams are an enigma to those who sit outside of them. There are a few reasons for this, the overarching reason put simply, is that the term ‘marketing’ covers such a huge range of activity, from strategic planning through to customer experience and beyond. 

Read the full article on Louise's LinkedIn.

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24.07.19
Article

Is empathy as an impediment to career success?

When I was 25 and working in a Marketing role in commercial radio, I missed out on what I believed was the promotion of my career. My then Managing Director knew how crushed I was, and was good enough to take me aside and tell me that he saw my abilities and drive, but the timing wasn’t right. I asked him why, and he said – ‘Annie, you have great insight, and with that comes softness and empathy – it might mean that it takes you a few years longer to get to where you need to in your career – but please don’t change – these qualities will make you”.

Read the full article on Anne's LinkedIn.

 

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17.07.19
Article

When spending money on marketing is a waste of time

I recently moved house, and like most of us, had the task of arranging service dis-connections and re-connections.

Slick on the surface, promising me wonderful things, my service provider’s marketing machine said everything that I wanted to hear and feel about my new customer experience.

Read the full article on Anne's LinkedIn.

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04.07.19
Article

Harnessing the power of transformational moments

This time last year, I had the great honour of spending a couple of weeks at Harvard Business School in Boston, learning from some of the best in marketing, and sharing ideas with a group of highly talented marketers from around the globe.

It was a transformational time that was incredibly challenging, but above all, inspirational, and has further shaped the way I view business, and the possibilities around my role as a marketer.

Read the full article on Anne's LinkedIn.

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21.06.19
Article

A Modern Day Miracle - the invaluable 1 percenters of “Sco Mo’s” campaign by Anne Baker

In line with Australia's most anticipated Federal Election of 2019, Two Crowns Director Anne Baker, recently wrote an article on the events and outcomes of Sco Mo's 'miracle' win, and how the Coalition's victory demonstrated leadership in politics and the people.

To read the full article, visit Anne's LinkedIn here. 

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29.05.19
Article

The powerful but underrated role of 2IC

As a small business owner with a growing team, I read a lot about management and leadership.

What I seem to hear less of/read less about is the value placed on the essential role of the trusted 2IC – and how this role in a company is just as important as the role of leader.

Read the full article on Anne's LinkedIn.

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18.03.19

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