News and Events

Current news and events in the world of Two Crowns Marketing Communications.

News

Reframing and resources in a crisis

We know that many people are fatigued by the communications around COVID-19, so we’ll keep it as brief as possible.

As marketers, we believe it is important to acknowledge the fear and anxiety in the marketplace that is being felt by businesses, customers, communities, families and individuals. Let’s acknowledge that these feelings are real, without making decisions based purely on fear.

Keep reading for some useful tips around reframing and some of our recommended resources right now.

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18.03.20
News

Watch the Teaser: Collective Conversations

Watch the teaser for Collective Conversations | Talking Property with Anne Baker and Sonia Fava.

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08.03.20
Insights

Podcast: Collective Conversations | Talking Property with Anne Baker and Sonia Fava

As one of Australia's top property marketers, Director Anne Baker was sought after to speak on the latest Talking Property Podcast with host Suzanne Jones and former Fairfax journalist Marc Pallisco.

This podcast discusses Australia’s property sector and the impacts of digital media and the rise of environmental awareness in both buyers and developers.

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06.03.20
Article

There is no silver bullet in marketing

There is no silver bullet in marketing. This blog post explores why. 

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26.02.20
Article

Forget the vending machine mentality if you want effective marketing outcomes

This article is aimed at business owners, senior managers and sales managers in small to medium sized organisations. 

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06.02.20
Insights

Helping the Cause: 5 tips on how to communicate your support for the Australian Bushfire Relief

As Two Crowns Marketing cares about our community as well the integrity of your brand, we wanted to provide some tips about how to communicate about bushfire relief initiatives to assist your businesses during this time. 

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17.01.20
Insights

Video: Our top 3 tips for writing a strategic marketing plan

Do you ever get stuck when putting together a strategic marketing plan for your business or organization?

We've put together a video with our top 3 tips for writing a strategic plan to help you get started.

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11.11.19
Insights

Property Podcast: Current Market Conditions (October 2019)

Our first Two Crowns podcast is now live!

In the discussion we reflect on the current market conditions comparing them with previous cycles, and how in tougher times such as these, it's an opportunity to get inventive. Authenticity and tangibility are shining through as the main drivers on what purchasers want, and how developers have the opportunity to step up to this standard.

This podcast has been specifically developed for those working in the property sector.

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24.10.19
Case Studies

The value of re-positioning in a commercialised marketplace

Two Crowns Marketing were engaged by MOIRA, to provide strategic marketing services at a time when the organisation was at a transition phase – moving from traditional government funding towards the introduction of the National Disability Insurance Scheme (NDIS), which was to commercialise the services of the disability sector.

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16.09.19
Article

Closing the loop: comedians vs marketers

Do you know how to close the loop as a #Marketer? What we can learn from a good #Netflix Comedy Special.

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26.09.19
News

Podcast coming soon...

And that's a wrap! Our very first Two Crowns Marketing podcast hosted at our office today with thanks to our special guest property expert, Sonya Miller from Armitage Jones and our facilitator Suzanne Jones...

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13.09.19
Insights

Colonel Sanders: The KFC Story

If you've ever been overwhelmed by rejection, discouraged by setbacks, or just have a life goal that’s unfulfilled - remember the story of Colonel Harland Sanders, who at the tender age of 65 years had yet to realize his full potential as the founder of global brand, KFC. 

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22.08.19
News

Highmark Homes Digital Campaign now live!

Our client Highmark Homes have just launched a digital campaign with COLORBOND Steel - keep on reading to find out more about this exciting new promotion!

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19.07.19
News

Australian Marketing Institute Judges Announced

Director Anne Baker is a judge in this year's Australian Marketing Institute Awards - click to find out more!

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25.06.19
Article

Great communications are hard fought for

Yesterday I had a thought-provoking conversation with a marketer based in California, that we’re currently collaborating with on a project. Despite being based on different continents, I was surprised by the similar experiences we had encountered in our roles as communications professionals.

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08.08.19
Article

How to build your internal influence as a marketer

I think I can safely say that across many professional industries, marketing teams are an enigma to those who sit outside of them. There are a few reasons for this, the overarching reason put simply, is that the term ‘marketing’ covers such a huge range of activity, from strategic planning through to customer experience and beyond. 

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24.07.19
Article

Is empathy as an impediment to career success?

When I was 25 and working in a Marketing role in commercial radio, I missed out on what I believed was the promotion of my career. My then Managing Director knew how crushed I was, and was good enough to take me aside and tell me that he saw my abilities and drive, but the timing wasn’t right. I asked him why, and he said – ‘Annie, you have great insight, and with that comes softness and empathy – it might mean that it takes you a few years longer to get to where you need to in your career – but please don’t change – these qualities will make you”.

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17.07.19
Article

When spending money on marketing is a waste of time

I recently moved house, and like most of us, had the task of arranging service dis-connections and re-connections.

Slick on the surface, promising me wonderful things, my service provider’s marketing machine said everything that I wanted to hear and feel about my new customer experience.

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04.07.19
Article

Harnessing the power of transformational moments

This time last year, I had the great honour of spending a couple of weeks at Harvard Business School in Boston, learning from some of the best in marketing, and sharing ideas with a group of highly talented marketers from around the globe.

It was a transformational time that was incredibly challenging, but above all, inspirational, and has further shaped the way I view business, and the possibilities around my role as a marketer.

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21.06.19
Article

A Modern Day Miracle - the invaluable 1 percenters of “Sco Mo’s” campaign by Anne Baker

In line with Australia's most anticipated Federal Election of 2019, Two Crowns Director Anne Baker, recently wrote an article on the events and outcomes of Sco Mo's 'miracle' win, and how the Coalition's victory demonstrated leadership in politics and the people.

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29.05.19
Article

The powerful but underrated role of 2IC

As a small business owner with a growing team, I read a lot about management and leadership.

What I seem to hear less of/read less about is the value placed on the essential role of the trusted 2IC – and how this role in a company is just as important as the role of leader.

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18.03.19

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