Strategic Marketing & Communication

Development of strategic and tactical marketing plans

Concept development

Collaboration with stakeholders

Market Research; Business Development

Experience in commissioning qualitative and quantitive research projects

Application of research results to progress business objectives

Capability to work with acquisitions to add value to new business bids and related documentation

Management & Leadership

Extensive experience in managing departmental and broader operational staff

Conversant with staff appraisal, training and management techniques

Communication & Activation

In depth knowledge of Media and Public Relations processes

Ability to create and implement a variety of tactical communications and events to achieve goals

An established network of media and business contacts

Content management and social media strategy