Market Research; Business Development

We recognise that winning work is an imperative component of the marketing function. Our team has proven capability working with acquisitions and new business bids, including tender management and strategic advisory.

Additionally, we have extensive experience in managing qualitative and quantitative research projects on behalf of our clients to inform business development and marketing strategies.

We have recently completed a research project on behalf of our not for profit client MOIRA, who were seeking to commission formalised market research as part of the organisation’s objectives to:

•                 Enhance the commercial viability of their services

•                 Understanding the areas of value that their services represented to clients

•                 Levering of their brand to support these emerging opportunities

Our role was to develop a brief for the requirement, recruit the best formal market research agency for the job, and to represent our client during the research period, applying key learnings to marketing strategies once findings were made.